A Sustainable Competitive Edge
Gaining a sustainable competitive edge is now ever more crucial in the connected modern world.
With a new generation of word of mouth empowered by search engines and social media, the end
consumer has more information at their fingertips than ever before. A true competitive edge
therefore, stems from quality and service. For SharDean Kitchens & Joinery, a focus on quality and
superior service is imbedded deep within their business principals and it begins with the right
machine for the job.
Shortly after latest AWISA show, SharDean Kitchens & Joinery’s owners Sharyn & Dean Bryce
decided to step up their manufacturing facility with one of the top of the range Hebrock AKV 3005
DK F- Airtronic edgebanders from the Altendorf Group. Specialising in detailed joinery and high end
full house fit outs, a machine that is reliable and has a high quality output is a vital component in the
mix. The AKV 3005 DK F- Airtronic was specially chosen as it is not only an impeccable piece of
German engineering, but also economically capable of producing a seamless edge.
It quickly turned out that it was the right choice, as the AKV 3005 DK F- Airtronic has far exceeded
Sharyn and Dean’s expectations. Having reservations at first on the quality of a seamless edge on
this calibre of machinery, Dean has now seen firsthand in actual production day to day, the
immaculate edging thanks to the machines combination of Pre-milling and Airtronic systems. “The
combination of Pre-Milling and Airtronic has raised the bar on what we’re able to offer our
customers.” Dean explained, and is incredibly happy to deliver such quality to his customers.
On top of the kitchens and joinery the business manufactures for its own customers, SharDean
Kitchens is also a supplier of pre-cut panels for many local smaller scale cabinet makers and fitters;
and the new machine has managed to impress those businesses also. Many clients to whom
SharDean Kitchens supply flat packs to have commented on the quality of the edging and are
pleased they are to be able to in turn provide this quality to their own customers as a result of the
“The Airtronic is an absolute game changer and it’s a real revolution that we can provide our
customers with a seamless edge product, something our local competitors are unable to do
currently”. – Dean summarises his new competitive advantage.
Another important factor when considering a new machine is how easily it can be integrated into
the current workflow, without interruptions or complicated learning curves. As the Hebrock machine
was a direct drop in replacement for their existing edgebander, the only factor for consideration is
how easy the machine can be operated. And this is also where the machine excelled, for it proved to
be simple and straight forward especially with the built-in eye level PLC control panel. “I was able to
use the machine straight away without any complications or confusion, it felt very familiar from the
first use”. Sharyn recalls.
Overall, their latest investment has been more than a positive boost to the business. Located in
Tomerong on the NSW South Coast, SharDean Kitchens has been established for 23 years and was
expanded on the skills learned from Dean’s father who also had his own joinery business for 45
years. Armed with their latest Hebrock edgebander, SharDean Kitchens is well on track to continuing
to provide their customers